![]() Just as the demand and supply of content have changed, you’d expect that the rules governing this transaction would have evolved as well. In the place of rigid TV guides that were delivered in the mail every Monday, people now have dozens of live-streaming and video-on-demand platforms where they can watch whatever content they want, whenever. The digital age has long progressed from the era of clunky DVD players and 12 MB RAM computers. Its original purpose was to protect intellectual property and prevent theft and piracy, problems that were quite rampant at the time.Īs you might imagine, content no longer adheres to the format that it used to in the previous century. Short for Digital Millennium Copyright Act, the DMCA is a set of rules that was passed into US law on October 28, 1998. If you've already received a DMCA strike - or want to ensure that you never do - here are a few things you can do to keep your content out of Twitch's line of fire.īefore we get into how you can avoid being slammed with a DMCA takedown notice, it only makes sense to explain what those four letters stand for. Luckily, Twitch has a 3-strike policy that allows streamers to default three times before their channel gets the ax. With Twitch bearing down on its streamers in a misguided witch hunt, millions of creators run the risk of their content being permanently wiped from the internet. Whether by indie or established musical talent, folks all over the board are keeping the beat alive on the most popular streaming platform and it will be interesting to see if the category continues to grow with groups like Rolling Stone officially getting involved in the streaming scene.Following the events of the last few months, DMCA needs no introduction. That said, it would appear that a few months after these issues have occurred and the community has acclimated, music is stronger than ever on Twitch. It followed the final release of Soundtrack by Twitch, which was meant to provide a DMCA-friendly solution to music during streaming, and Twitch itself went on to apologize and share information on how to avoid content claims, but the situation still put an unsettling damper on the feasibility of having music on stream. It was back in October 2020 that Twitch streamers saw a sudden influx of DMCA takedowns on their VOD logs, in some cases forcing the takedowns of hundred of hours worth of content. ![]() Popular top music streamers like Sintica and matthewkheafy were joined by the likes of Rolling Stone, which just started streaming on Twitch in March 2021. DJs, indie music scenes, and the arrival of Rolling Stone on Twitch in March made for a huge growth of musical streams going throughout May - over 25 million hours watched. ![]() ![]() For two, and perhaps more surprisingly, music streams are growing. For one, Resident Evil Village broke the top ten categories, having launched last month. StreamElements posted its May 2021 State of the Stream report on June 17, 2021, with data from its analytics partner Rainmaker.gg. You’d think that hampers streaming specifically dedicated to music, but according to StreamElements and Rainmaker.gg’s recent State of the Stream report for May, music streaming on Twitch has actually been growing month over month. Twitch has provided some solutions, but many streamers still have to take an exorbitant amount of care to make sure their content doesn’t get claimed or struck. If you’ve kept up on Twitch and its rules, you are likely painfully aware of just how strict the rules have gotten when it comes to licensed music and DMCA takedowns on the streaming platform in the last year.
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